Your Business Tagline

LEARN MORE










Your Business Tagline

LEARN MORE

Your Business Tagline

LEARN MORE

B2B & B2C Strategy

Branding

Content Marketing

Communications

Custom Merchandise

Data Visualization


Digital Marketing

Ethnography

Infographic Design

Logos & TagLines

Market Research

Media & PR


Presentation Building

Sales Collateral

Speech Writing

Survey Design

Sustainability Stories

Web Design


You've made it to your current position so you can spend time giving strategic input & making valuable decisions.

By outsourcing tactical work; you can focus on big ideas  & your best management style for long-term success.  Click on About at the top of the page to learn more.


The creative deliverables that you get from ALTITUDE 50, involve up-front collaboration to ensure alignment.  After that, the extent of your involvement is up to you.  Click on Services to see our areas of expertise.


We don't rely on outmoded marketing methods or dated consulting models because they years ago.  ALTITUDE 50 listens to your particular needs & desired outcomes, delivering comprehensive solutions you & your customers will value.

Click on Contact & let's discuss how we can serve you.

Name of Person

ROBB HERZFELD

President & Managing Partner

ALTITUDE 50 LLC

Robb has over 20 years experience delivering strategic marketing solutions




Click Here to Add a Title

DIRECTLY  INVOLVED  WITH  EACH  CLIENT

Click Here to Add a Title

Robb has over twenty years experience delivering creative marketing and strategic sales solutions in the Consumer Goods & Services Industry. In addition, he spent four years in the Sports Industry working in a financial capacity.  He has held supervisory positions in marketing, sales, innovation and finance organizations for Koch Industries, Georgia-Pacific, Procter & Gamble and the Atlanta Committee for the Olympic Games. His years of experience include the creation of B2B, B2C and Corporate Sustainability platforms.  As a full-time employee with the aforementioned companies, he gained insights into the nuances of working for private, public and non-profit organizations.


Although Robb spent the majority of his career in marketing and communications leadership positions; his most recent role was that of Corporate Director of Sustainability, Strategy and Business Development working with all eleven business units across GP.  Even in that capacity, Robb focused on helping each team better communicate their own sustainability story, while creating an overarching marketing framework at the corporate level.


Whether a company is a start-up or well-established; small or large; or in between... Robb understands that certain clients need the most advanced digital marketing available, while others are better-served using more traditional methods.  The key is using an approach that can be effectively communicated by the client, in a manner which resonates with their current and desired customers.  The ALTITUDE 50 word cloud above captures many of the functional, work-related areas where Robb and his accessible associates are most experienced and able to positively impact your organization.  The other words that appear in the cloud describe tenets that Robb believes are important in connecting with others; both inside or outside of work.


Interested in business as far back as he can remember; Robb attended the University of Virginia & its undergraduate business school, the McIntire School of Commerce in Charlottesville, VA. There he earned his Bachelor of Science in Commerce (BSC) with a double major in Marketing & Management. He received his full-time Master of Business Administration (MBA), with a major in Marketing & minor in Finance at Emory University's Goizueta Business School in Atlanta, GA.


Robb resides in Atlanta, as he has for the past twenty-six years with his wife Katie, and their two children, Caroline (18) and Robert (16).  He is currently a member of Peachtree Church & Capital City Club; serves on the host committee for the Annual Hospice Atlanta Fundraiser; and volunteers with Habitat for Humanity and the Wellspring Women's Shelter.